BetBright launches mobile-only bonus acca feature
Acca +1 launched as operator continues to evolve its mobile-first strategy
BetBright has launched a new mobile-only feature which provide customers with a free bonus leg when placing an accumulator with the chance to win up to £500.
Acca +1 pops up when an accumulator of four or more selections is placed with a minimum odds of 7/1.
Selections can be made on a variety of outcomes, including outright winners, both teams to score (BTTS) and anytime goalscorers.
The feature then invites the user to place a bonus free selection to the bet, and if both the acca and bonus +1 leg wins, the user wins a maximum bonus payout of £500 paid in cash.
Speaking to EGR, BetBright’s director of sportsbook, Noel Hayes, said the upgrade had been launched to give football customers a “value added experience”.
It also follows the operator’s plans to move towards a single code base of mobile-only, which will be expanded to cater tablet and desktop displays.
“It has been launched on mobile only as that’s where the market is now and where the large majority of our business originates from,” said Hayes.
“The higher value players are on mobile and desktop tends to over-index on low value bonus abusers.
“BetBright understands that in a busy marketplace we have to really think outside the box in order to gain traction.
“We make much of the fact that we built the entirety of what we have from the ground up and how this gives us maximum development flexibility â Acca +1 is living proof of how we put this flexibility to work.”