BetBright debuts new online casino amid gaming overhaul

BetBright has unveiled a new online casino in what is the first stage of a wider revamp of its gaming arm which will also see the launch of new live casino and bingo products.

The new ‘Casino’ and ‘Games’ tabs, which went live yesterday morning, come after the Irish operator partnered with a number of new games suppliers such as NetEnt, 1x2gaming, NextGen Gaming, Nektan and Elk Studios.

In addition, the company has also signed deals with IGT, Realistic, Isoftbet, Thunderkick and Aristocrat, all of which will provide new games titles in the coming weeks.

The launch of the casino comes as BetBright also prepares to unveil a number of new in-house built products for bingo and lotteries, as well as two live casinos powered by Evolution and NetEnt.

“Our pipeline is full of [new products] and I can promise you that BetBright will be the only place on the web where a user will be able to have a real unique and original gaming experience,” Cristiano Blanco, director of casino and gaming, told EGR.

BetBright’s mobile-optimised casino features a new algorithm to recommend games to players and will also soon include an intelligence lobby to show the games the user plays the most, the games last played and the games the user most enjoyed.

“We’ve worked very hard to realise BetBright Casino 2.0 and I think the result is amazing,” Blanco added.

“Also the number of games we offer has improved – we are going to have five times more games compared to our old casino,” he added.

Earlier this week EGR also revealed BetBright had launched a new proprietary live streaming service, a product the firm described as a “one-stop-shop” for horseracing punters.