Betano scores FC Porto sponsorship
Kaizen Gaming-owned brand expands commercial portfolio after securing deal with Portuguese giants
Betano has put pen to paper on a partnership agreement with FC Porto to become the club’s official betting sponsor. The Kaizen Gaming-owned brand has inked a season-long agreement with the Portuguese outfit, which will also see the operator become the main sponsor of the club’s handball team. The pair will also work together to develop social initiatives and activations for Benfica fans. FC Porto becomes the sixth club in Portugal to be sponsored by Betano following Sporting Lisbon, Benfica, Braga, Marítimo and Os Belenenses. Panos Konstantopoulos, Kaizen Gaming chief marketing officer, said: “We are very excited to be able to announce our partnership with FC Porto, one of the most historic clubs in Europe. “We are looking forward to starting to work with this great club and, as we do with all our partners, we are planning a series of social initiatives. This sponsorship agreement marks, once again, the importance of the Portuguese market for Kaizen Gaming,” he added. Rui Lousa, FC Porto commercial director, commented: “For us this is an extremely important agreement, as we are always looking to partner with strong partners, especially in an area as important as this.”