Bet365 strengthens lead over Betfair on Oddschecker
Bet365's focus on horse racing helped it move further away from Betfair at the head of the Oddschecker Top 10 last month, as it topped the rundown for the seventh successive month.
Bet365’s horse racing promotions helped it strengthen its lead over Betfair at the head of the Oddschecker Top 10 last month, according to the most recent figures from the odds comparison portal.
The Stoke-based operator achieved a market share of 16.3% in September, widening the gap to Betfair, which accounted for 12.7% of market clicks on the site. The Stoke-based operator has now topped the list for seven successive months.
Bet365’s performance was underpinned by its 18.7% market share of all horseracing bets placed through Oddschecker, rising to over 20% at weekend peaks.
The only positional change in the Top Ten this month saw Stan James climb to number three at the expense of Ladbrokes.
Targeting key sports, Gibraltar-based Stan James scored the third largest market share for football bets (8.7%) and tied third in terms of horseracing bets (10.5%). It also led the pack for golf bets with a market share of 12%, boosted by its headline ante-post Ryder Cup offer of ‘bets refunded in the event of a tie’.
Oddschecker’s commercial manager Dave Watkins said: “It will be interesting to see if Stan James maintains these levels in October; their promotions and pricing are certainly turning punters’ heads.”
September’s top bookmakers on Oddschecker