Bet365 partners bettingexpert.com to launch in-play tipping app

Bet365 is partnering with bettingexpert.com to launch an in-play tipping app, which the sports affiliate claims will “revolutionise” live betting.

Bettingexpert LIVE provides punters with a range of real-time tips on bet365’s live betting markets and also enables customers to place wagers in-app via the Stoke-headquartered bookmaker.

The new mobile product, which is available via the Apple App Store, features tips from both expert tipsters and bettingxpert.com’s 350,000 user base, while also offering weekly cash prizes for the best-rated tipsters.

Bet365’s head of performance marketing, James Woods, said the operator had “high expectations” for the new product from the Danish sports betting affiliate.

“By providing the opportunity to bet directly with bet365 from the bettingexpert LIVE app, punters will have an even more enjoyable betting experience,” Woods added.

The launch comes after bettingexpert.com’s parent company, Better Collective, earlier this year expanded its product range with the release of a new sports betting affiliate website DailyAccas.com.

“Bettingexpert.com is already making ante-post betting more transparent for hundreds of thousands of sports fans,” Jesper S??gaard (pictured), CEO of bettingexpert.com, said.

“Now, we’re going to revolutionise the world of in-play betting too with bettingexpert LIVE, the first ever in-play tipping app,” S??gaard continued.