Bet365 fall seals Betfair place in Oddschecker's June top 10
Bet365's share of Oddschecker traffic dipped for the first time in eight months in June, allowing Betfair to retain its place as the site's top bookmaker, a ranking of the top 10 bookmakers on Oddschecker in June seen exclusively by eGaming Review reveals.
BET365’S SHARE of Oddschecker traffic dipped for the first time in eight months in June, allowing Betfair to retain its place as the site’s top bookmaker, a ranking of the top 10 boomakers on Oddschecker seen exclusively by eGaming Review reveals.
The June figures from the odds comparison site, which boasts more than 500,000 unique users a month, shows that competition remains fierce among the group, which includes the biggest names in bookmaking such as William Hill, Stan James, Ladbrokes and Sportingbet.
As reported on EGRmagazine.com exclusively last month, eight months of increases in Bet365’s share to June, mirrored by a nine months slide in betting exchange Betfair’s share to April, saw Bet365 set to take Betfair’s place as the leading bookmaker on Oddschecker, with less than 1% difference between the two top sports gambling sites at the end of May.
However the June figures, revealed seen by EGRmagazine.com exclusively today, reveal that Bet365’s winning streak has ended. Bet365’s share of Oddschecker traffic fell to 13% in June, from 13.6% in May, while Betfair’s share rose to 15%, from 14.5% in May, widening the margin between the two to 2%.
Sportingbet took SkyBet’s place as the seventh most popular bookie in the top 10 ranking (see below), increasing its share from 4.7% to 6% as SkyBet’s share dipped from 5% to 3%. However competition at the bottom end of the group is fierce, with SkyBet, BlueSquare and Coral all fighting to increase their respective 4% shares.
Other bookies maintained their positions in the group, but William Hill, Stan James, Paddy Power and Ladbrokes all face increasing pressure, losing market share both to Betfair and to bookies outside the top 10.
As reported on EGRmagazine.com in May, Betfair, Bet365, Ladbrokes and Paddy Power were the most popular brands on Oddschecker in the 12 months to April, together accounting for nearly half of all its traffic.
June’s top 10 bookmakers on Oddschecker (share of referred traffic)
1) Betfair (15%)
2) Bet365 (13%)
3) William Hill (11%)
4) Stan James (10%)
5) Paddy Power (9%)
6) Ladbrokes (8%)
7) Sportingbet (5%)
8) SkyBet (4%)
9) BlueSquare (4%)
10) Coral (4%)
To read how your site can enter the top bookies on Oddschecker, read our Oddshecker: who does well, and why blog post from Oddschecker’s Caitlin Hanks.