Bet365 revamps and rebrands affiliate programme

Bet365 has rebranded its award-winning affiliate programme to bet365 Partners following a raft of technical upgrades to the platform. The Partners programme has a “fresh look and feel”, according to the operator, having introduced new-and-improved features to help support and inform affiliate advertisers. Over the coming months, upgrades to the programme will include a responsive website to check results on the move, a redesigned library of geo-responsive creative material and enhanced visual dashboards to make it easier for affiliates to analyse data at scale. The operator will also launch a new link management system, real-time stats for selected performance metrics and an improved news and alerts portal to communicate updates. Finally, a detailed compliance section will be available to affiliates with the latest regulatory guidance for each market. A bet365 spokesperson said: “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel. “With over 63 million customers, it is important that our partners feel part of a brand they can be proud of and that is representative of their involvement in supporting its growth. “With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support.” The bet365 Partners platform is available in 20 languages.