Bet365 adds live push-alerts to iOS app
Users can now receive live match updates from the operator using the appâs push messaging capabilities
Bet365 has today updated its iOS app to incorporate a new live alert feature for football fixtures.
The new feature uses push messaging capabilities â added to bet365âs mobile app for the first time â to keep users up to date during football matches.
Each individual fixture now includes an option at the top of the screen which opens a menu with various updates that users can opt-in to receive.
Half-time and full-time results can be received, as well as goals, red or yellow cards, any substitutions made and if penalties have been awarded or missed.
The new feature will see the app rival Sky Sportsâ popular Football Score Centre app, which Sky Bet uses frequently for promotion and acquisition purposes by offering betting odds for games users have an interest in.
The new update is bet365âs first since December and the first to add new features since February 2013 when the operator overhauled its app to incorporate live video streaming.