Bet on Alfa joins International Betting Integrity Association
Cyprus-based operator becomes fourth firm to join monitoring platform since rebrand
Sports betting firm Bet on Alfa has joined the International Betting Integrity Association (IBIA), becoming the fourth operator to do so since its rebrand earlier this year.
Under the terms of its membership, the Cyprus-headquartered company will provide information on all its betting markets to the IBIA’s monitoring platform, with a view to monitoring sporting activities for suspicious betting patterns.
This information is then passed to IBIA partners, which include UEFA, FIFA and other sports governing bodies.
Bet on Alfa was launched in 2009 in Cyprus, and operates 63 retail bookmakers with an online betting site which has been operational since 2017. It is licensed by the National Betting Authority of Cyprus with both Class A and Class B licences to operate betting.
Frixos Constantinides, Bet on Alfa director, said the firm was delighted to become the first Cypriot sports betting operator to join the IBIA, affirming the company’s commitment to targeting match-fixing.
“Betting corruption in sport is a growing threat to the business model of every operator. The International Betting Integrity Association is the leading global player on integrity for our sector and membership brings an important layer of protection for our markets,” Constantinides added.
Other IBIA member firms include bet365, GVC Holdings, Flutter Entertainment, Betsson and Kindred Group.
Khalid Ali, IBIA secretary general, said Bet on Alfa would be a “very welcome” addition to the association, as this would enable the IBIA to grow and identify more instances of suspicious betting.
“Our alert platform benefits greatly from regional experts such as Bet on Alfa and its mix of retail and online operations provides additional value,” Ali added.
In its capacity as integrity spokesperson for its members, the IBIA submits responses to government led consultations into the legalisation and regulation of sports betting across the world.
The IBIA recently submitted its response to proposed Dutch regulations governing sports betting, claiming the restriction of certain sporting events on the grounds of potential corruption would be “counterproductive” and increase demands on sports betting operators.
The IBIA has also provided industry-led responses to consultations in the Brazilian, Portuguese, German and Austrian sports betting markets over recent months.