Australia's TAB rebrands as competition intensifies
Australian bookmaker redesigns its website and launches new advertising efforts in response to increased competition
Australian operator TAB has overhauled its website and launched a new advertising campaign as part of a wider rebranding initiative.
The advertising campaign will run across television and print, and focuses around the Australian Football League Grand Final and the Spring Racing Carnival, taking place in the coming weeks.
The overall rebranding sees Western Australia-based TAB keen to offer a “more personalised and rewarding betting experience” for its customers, backed by recent investment in its online offering TABtouch.
“This campaign redefines who we are as a brand and reinforces our leadership position in the market,” Alister Shennan, TAB’s general manager of marketing, said.
“It’s the kind of move that only a leader could make and is a sign of our commitment to improving our offering for our loyal punters in WA,” Shennan added.
Competition in the country has increased recently with Ladbrokes launching its Ladbrokes.com.au site after the UK-based operator acquired Australian bookmaker Gaming Investments earlier this month.
William Hill also boosted its presence in the country, adding online bookmaker Tom Waterhouse following its earlier purchases of its Sportingbet and Centrebet brands.