ATG implements deposit limiting tool
Swedish bettors will be required to set limits on how much they can deposit each day, week and month
Swedish horseracing monopoly ATG has implemented a deposit limiting tool ahead of new Swedish regulations coming into force in January 2019.
The deposit limit will be a requirement for all licenced operators in the market as of January and will require players to set a deposit limit for every day, week and month.
Once the limit is reached, players are unable to deposit anymore funds during the calendar period. If a player lowers their limit, the new limit level begins immediately.
If a limit is raised, the new limit will apply during the next calendar period.
ATG sustainability manager, Maria Guggenberger, told Swedish horseracing publication Travronden that the operator wanted to offer customers the opportunity to set limits immediately, instead of waiting until the requirement is enforced.
“It’s a legal requirement from January 1 2019, but as the coolest gaming company we want to offer our customers the opportunity right now,” Guggenberger said.
Earlier this month, the operator signed a deal with Paddy Power Betfair’s US racing network, TVG, to enable American customers to watch Swedish racing and bet into Swedish racing pools.