ATG extends lead atop Swedish market
Former horseracing monopoly operator accounts for 31% of market revenue since 1 January
ATG extended its lead atop the re-regulated Swedish market in April, according to new figures from the Swedish tax authority.
Based on tax data, the Kambi-powered operator had April revenues of SEK 388m (£32m), up around 8% compared to daily revenue from Q1, and good for a 31% market share for the year to-date.
Svenska Spel came in second in the market with a 16% market share, although the company saw April revenues down around 14% compared to Q1.
Kindred ranked third in the market with a 9.7% share, followed by Cherry with 7% and then bet365 with 5.8%.
The Stoke-headquartered firm was the biggest gainer in April revenues compared to Q1, growing nearly 43% on a daily revenue basis.
The Stars Group stood out as a decliner, losing almost 39% in daily revenue in April compared to Q1.
LeoVegas, which came in sixth in market share, also enjoyed a good month, with revenues up 18% in April compared to Q1.
Overall, April was the best month so far for the market, with revenues at SEK 1.19bn (£98m), 2.1% above the average of the prior three months.
The online market is already thought to be worth approximately 85% of the overall gambling market in Sweden.