ATG adopts Nasdaq trading platform to improve pool betting offering
Operator plans to drive business expansion with the stock market’s trading platform
ATG has agreed to adopt Nasdaq’s trading platform in a bid to strengthen its pool betting offering.
ATG’s chief product and business development officer, Mikael Backe, said the partnership would enable the firm to provide a smoother and more exciting customer experience.
Head of Longitude and new markets at Nasdaq, Scott Shechtman, said: “Pari-mutuel technology is used to support the horse racing industry globally and can also help drive business expansion.
“We look forward to supporting ATG as they execute on their growth strategy and maintain their position as a leading betting company.”
Nasdaq’s technology powers over 250 market infrastructure organisations including exchanges, broker-dealers and regulators.
According to statistics released by Swedish consultancy Mediavision, horseracing made up 11% of the Swedish market in H118.
In H118 ATG accounted for 90% of all horse racing gambling spend in Sweden, a number which is likely to change now the market is open to competition.
ATG has also partnered with Kambi for its sportsbook.