At The Races launches on-site betting functionality
Bet365, Coral, Ladbrokes and William Hill sign up to the affiliate's integrated betting service
At The Races has launched an integrated betting service allowing users to place bets on-site with a choice of four operators.
The new in-house developed ‘QuickBet’ function supports single win and each-way bets, as well as all common multiple bet types, and is available for Bet365, Coral, Ladbrokes and William Hill markets.
Users can also access all their account functions, deposit funds, check open bets and view balance and betting history.
Alex Rutherford, head of product innovation at William Hill, said the new service was an “excellent” addition to the At The Races site.
“It is a great tool for William Hill customers to access their accounts and bet on horseracing with minimal fuss,” said Rutherford.
Karl Pugh, performance marketing operations manager for bet365, said the Stoke-based operator also has “high hopes” for the partnership.
“QuickBet is a fantastic new addition to the customer offering from attheraces.com,” he said.
“With the new integration, players can now bet directly with bet365 which will enable a more enjoyable betting experience,” he added.
Last year, Oddschecker unveiled an upgrade to its own on-site betting functionality, allowing customers to place a bet without leaving the odds comparison site.