At The Races launches betting and gaming TV spot ad service
Operators set to follow Ladbrokes Coral with commercial TV deal on Sky horseracing channel
At The Races has agreed a deal to let betting and gaming brands advertise on its TV channel.
Ladbrokes Coral will be one of the first betting brands to air adverts on the Sky racing channel after the two companies signed a long term partnership.
The channel has previously only let betting brands sponsor individual programmes.
Ladbrokes Coral director of marketing Alexis Zamboglou said: “This is an excellent opportunity for us to reach a very targeted audience as At The Races is synonymous with horseracing and importantly, with betting.
“Its coverage not only contains live sporting events that are vital to our sportsbook, but they are delivered in a manner that revolves around the punter.”
At The Races broadcasts live racing from the UK and Ireland 363 days a year and also televises international racing from the US, France, Australia and South Africa.
The horseracing channel has an estimated advertising reach of up to two million people.
At The Races commercial director Tony Sweeney said: “We are delighted to be in a position to sell spot advertising to bookmakers and gaming companies.
“We already work with over 30 brands across TV sponsorship, digital assets and live video streaming services so this adds to the valuable marketing opportunities that we already offer to the bookmaking sector.”