Launches and sign-ups 8 April 2015
Launches and sign-ups from the egaming industry in the last seven days (1 April to 8 April 2015)
Ladbrokes launches General Election microsite
Ladbrokes beefs-up political betting offering with Lowdown General Election 2015 featuring interactive constituency map and political news updates
Ladbrokes has launched a UK General Election-focused micro-site as the operator looks to ramp-up its political betting offer ahead of the 7 May vote.
The Ladbrokes Lowdown – General Election 2015 features an interactive constituency map that uses Ladbrokes’ live prices to display the expected outcome of each seat as well as the overall seat distribution.
The site, which was developed in conjunction with digital agency Grand Parade and digital marketing firm Branded3, also provides customers with Ladbrokes’ full portfolio of General Election betting markets, live news updates and Ladbrokes Politics’ Twitter feed.
An estimated £100m is expected to be staked on General Election and Lowdown launch comes shortly after rival Betfair released its own dedicated site and app, Betfair Predicts, also developed by Grand Parade.
Paris Hilton signs for bgo Entertainment
Online casino and bingo operator bgo Entertainment has turned to celebrity socialite Paris Hilton to front its new UK-facing television campaign after its previous TV campaign featuring Hollywood star Verne Troyer (pictured, right) reportedly helped double the size of its casino business.
Hilton is the latest big name recruited by bgo following the success of a campaign featuring Mini-Me actor Verne Troyer and notorious playboy and poker player Dan Bilzerian (pictured, left) last year.
“I’m extremely excited to be working with Paris Hilton,” bgo co-founder Richard Skelhorn said.
“She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties.”
Betway’s UK push continues with golf and snooker deals
Betway’s drive for UK sportsbook market share shows no sign of slowing as the firm announced two new marketing deals, including one to become title sponsor of snooker’s UK Championship.
The 2015 Betway UK Championship will take place at the Barbican in York from 24 November, and is the Microgaming-powered operator’s latest foray into snooker sponsorship. The firm recently lent its name to World Snooker’s Shoot-Out tournament and the World Seniors Championship.
Betway has also signed broadcaster Sarah Stirk as a golf ambassador for the rest of 2015. Stirk, who has covered golf for the BBC and Sky Sports, will provide written and video content for Betway around the four majors.
NetPlay extends partnership with Channel 5
NetPlay TV has renewed its partnership with UK broadcaster Channel 5, providing the live TV gaming operator with a number of ad slots for its SuperCasino brand.
The deal has been extended until 2018 and will provide NetPlay TV with a number of pre-midnight advertising slots and post-midnight teleshopping airtime.
“TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the group,” NetPlay TV CEO Bjarke Larsen, said.
“The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands.
“NetPlay’s relationship with Channel 5 continues to strengthen, and we look forward to the continuation of this relationship and driving growth for shareholders,” he added.
Betclic Everest joins forces with Inspired
The Betclic Everest Group has signed a deal with Inspired to launch virtual sports games in Italy through its betclic.it site.
Under the deal Betclic will have access to Inspired’s full library of 11 virtual sports betting games, which Inspired claims generated more than 5bn in revenue every year.
Betclic Everest head of Italy Francesco Postiglione said virtual sports was an “important addition” to its current sportsbook and game offering and that it would be “in line” with its customer’s “expectations”.