888 launches Christmas-themed bingo skin
Operator looks to cash in on festive period with release of Jingle Bingo
888 is the first major operator to embrace the festive season following the launch of its new Christmas-themed bingo skin, Jingle Bingo.
The operator’s head of B2C Itai Pazner said the firm would market Jingle Bingo in the run up to Christmas with email campaigns and via affiliates and other channels, with the site to remain live after the festive season has passed.
Powered by its Dragonfish platform, Jingle Bingo offers three types of bingo game – 75 ball, 90 ball or High 5 – and more than 20 online scratch cards and Christmas-themed games and prizes.
“This is one of our themed bingo sites which we launch every time there is an interesting big event or theme we choose,” Pazner told eGaming Review.
“These sites typically stay live and so will this one, but obviously the main push will be now and in the run up to Christmas,” he added.
Pazner said 888 also has a Christmas-themed slots tab on its other bingo brands, as well as bingo promotions in casino, poker and sports.