888 adds live streaming to sportsbook
Operator continues sportsbook investment after striking deal with content provider Sportsman
888 has underlined its intention to build upon its recent sportsbook growth after signing an agreement with sports rights agency Sportsman Media Group for a range of live streaming services.
The service, which 888 has called BetWatchWin, went live at the weekend and is available to customers based in the UK and Ireland.
In order to gain access to live pictures, 888sport customers must either have funds in their account or to have placed a bet to the value of at least £1 on any market during the 24 hours leading up to the event.
Sports such as tennis, basketball, ice hockey and football “ including the German Bundesliga “ will be included in the package and accessible across desktop, mobile and tablet platforms.
888sport has enjoyed a period of growth since teaming up with sportsbook supplier Kambi Sports Solutions in May 2013.
Last month the operator announced sportsbook revenues had more than doubled year-on-year across H1 2014 with outgoing CEO Brian Mattingley commenting the company had “grown in confidence” following the vertical’s improved performance.
Last month 888 launched the sportsbook in Spain after having acquired the relevant licence from local gaming company Nervion Group in January.
This latest deal sees Sportsman add to its online bookmaker client list which also includes the likes of bet365, Betfair, Interwetten, Unibet and Betclic.