888 inks new CRM partnership with BlueRibbon Software
Operator’s 888casino platform to benefit from start-up’s specialist marketing services
Gibraltar-based 888 has partnered with marketing services provider BlueRibbon Software to provide an ‘enhanced gaming experience’ across its 888casino platform.
The deal will see 888 utilise BlueRibbon’s B2B marketing platform to drive traffic and improve user experience, including the start-up’s personalised jackpot software.
The integration includes tools such as the jackpot widget, which allows players to monitor the growth of their money pot.
888casino is also looking to enter new and untapped markets and the agreement with BlueRibbon will help support future expansion aspirations, according to the London-listed operator.
Guy Cohen, SVP of B2C at 888, said: “BlueRibbon is an internationally recognised marketing platform. With a powerful set of personalised tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino.”
Amir Askarov, co-founder and CEO of BlueRibbon, added: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player.
“Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering seamless experiences across 888’s verticals.”