32Red signs trio of jockeys as brand ambassadors
Jamie Spencer, Bryan Cooper and Paddy Brennan to help the operator extend its British racing presence
32Red is ramping up its already significant presence in British horseracing by signing a trio of high-profile jockeys as brand ambassadors.
Former Champion Jockey Jamie Spencer and Cheltenham Gold Cup winners Bryan Cooper and Paddy Brennan have all agreed to become ambassadors for the London-listed company.
As part of the multi-year agreements, the three Irish jockeys will provide analysis on upcoming meetings and discuss racing issues as part of weekly blogs exclusive to 32Red.
“I know first-hand that 32Red are passionate about racing and I’m delighted to be joining them as their Flat racing ambassador and columnist,” Spencer said.
“I like to think that I will point their customers in the right direction,” he added.
Today’s news comes after the operator recently agreed a three-year deal to replace William Hill as sponsor of the King George VI, the headline race on Kempton’s Boxing Day card.
32Red has been increasing its marketing investment in British racing since becoming and Authorised Betting Partner (ABP) in 2015, including a deal to sponsor the Sprint Cup Day at Haydock Park Racecourse until 2018.
The firm offers horseracing and other sports betting markets through its Kambi-powered platform.
In H1, 32Red’s ‘Other products’ – which is predominantly made up of sportsbook, saw revenues rise by 223%, albeit from a small base of £0.7m to £2.3m.