32Red boosts sponsorship portfolio with Aston Villa deal
Kindred casino firm has signed sponsorship agreements with five Championship clubs ahead of 2018/19 football season
32Red has widened its football sponsorship portfolio by becoming the new principal partner of Aston Villa.
Villa were sponsored by Kindred brand Unibet last season and the sportsbook will continue at Villa Park as an official partner for the 2017/18 season, alongside 32Red.
The 32Red logo will feature on the club’s home and away shirts while the Unibet logo will be used on all of the team’s official training wear.
New Principal Partner: We're delighted to welcome back @32Red for the 2018/19 season!
#PartOfThePride #AVFC pic.twitter.com/Wst5jQY7IW— Aston Villa (@AVFCOfficial) June 13, 2018
Kindred Group’s UK general manager Neil Banbury said “We are delighted to continue our partnership with Aston Villa.
“32Red has a successful history in football sponsorship and will look to build on the fantastic work done by the Unibet brand last season.
“The 32Red logo won’t look out-of-place adorning the famous claret and blue with both brands priding themselves on excitement and entertainment.
“Unibet will continue to reward the legions of loyal Villains with “bettor” experiences as official betting partner and we look forward to seeing the logo on the club’s official training wear,” he added.
32Red was also revealed as the principal sponsor of Derby County in May and has since gone on to sign similar partnerships with Championship clubs Leeds United, Middlesbrough and Preston.