32Red announces Carl Frampton as brand ambassador
Northern Irish boxing champ to promote Kindred Group’s online casino brand in forthcoming fights
32Red has signed a sponsorship deal with Carl Frampton as the boxer becomes the latest ambassador for Kindred Group’s online casino brand.
Frampton will provide regular content on the 32Red blog and social channels and the deal begins on Saturday with the ‘Frampton Reborn’ event in Belfast as part of a promotional agreement with trainer Frank Warren.
Gerry Murray, director of brand and acquisition at 32Red, said: “All of us are delighted to have the opportunity to work with Carl during what could be the most exciting period of his career.
“We have a successful existing partnership with Carl’s new promoter Frank Warren and when the opportunity presented itself to take that to the next level by adding him as an ambassador, it was something we jumped at.
“32Red is all about providing quality and excitement for our customers and those are attributes which perfectly match what Carl brings to the table.”
The deal is part of 32Red’s advertising push in boxing after the casino brand, which also offers a Kambi-powered sportsbook, sponsored the September fight between Canelo Alvarez and Gennady “GGG” Golovkin.