Pixbet inks sponsorship deal with Corinthians
New partnership will see Pixbet’s logo appear on the shirts of the men’s team over the next three years
Pixbet has signed a new deal with Brazilian football giants Corinthians which will see the firm sponsor the team for the next three years.
The deal will see the Pixbet logo appear on the men’s team’s shirts. There will also be a number of promotions and offers, as well as digital content, technological activations, marketing actions and fan experiences.
Pixbet highlighted this new deal on the big screen in Times Square in New York. The operator now sponsors six Serie A and five Serie B clubs in the Brazilian league.
Pixbet also signed a deal with Grupo Globo for the World Cup back in August, which made it the first bookmaker to partner with a World Cup TV broadcaster in Brazil.
Ernildo Júnior, Pixbet partner and co-founder, said: “Pixbet has become one of the largest companies in the sector by always being at the forefront, with a daring and dynamic, but very realistic approach.”
Tadeu Dantas, partner at Pixbet, added: “The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners.”