1xBet boosts esports presence with new sponsorship deal
Betting operator signs up for a minimum of one year with pro gaming organisation Natus Vincere
1xBet has deepened its involvement in esports after signing a sponsorship agreement with the Natus Vincere (NAVI) organisation.
The agreement will see 1xBet provide marketing support for NAVI esports teams across various games including Dota 2 and CS:GO.
The partnership, agreed for a minimum of one year, bolsters the operator’s esports portfolio having signed similar deals with HellRaisers Esports, Cascade Esports and Gambit Esports.
A 1xBet spokesperson said: “1xBet has been focusing on supporting esports for many years, which is one of the fastest growing betting industries.
“Competitions in various disciplines attract the attention of hundreds of thousands of fans from around the world on a daily basis.
“We really like this dynamic field of interest and 1xBet was attracted by the idea of cooperation with an esports organisation which is known throughout the world.
“The full name of the team Natus Vincere means “born to win” and this perfectly describes our audience – players who bet on esports and other sports with 1xBet every day,” they added.
Polish bookmaker STS struck an esports sponsorship deal with CS:GO player Paweł Mocek earlier this month.