188Bet signs as Chelsea FC betting partner
188BET has signed a deal to become Chelsea Football Clubs's 'official betting partner', the latest in a string of English recent football sponsorship deals for the Asian sportsbook.
188BET has signed a deal to become Chelsea Football Club’s ‘official betting partner’, the latest in a string of English recent football sponsorship deals for the Asian sportsbook.
The Chelsea tie follows another betting partner deal between 188Bet and Aston Villa FC last week, as well as others this season including 188Bet having signed as the main sponsors of Bolton Wanderers and Wigan football clubs.
The deal will run for an initial three year period, and see Chelsea and 188Bet begin a series of co-marketing initiatives focused on the Asian market. They will also begin a special 188Bet promotion for Chelsea supporters.
188 chief executive Andy Scott, pictured on the right with new Chelsea FC manager Carlo Ancelotti, said: “Chelsea’s reach throughout the World will allow 188BET to fully establish itself throughout the UK and across all key markets.”
Chelsea FC chief executive Peter Kenyon said “Having just concluded a major extension with Samsung, we are delighted to have finalized another significant deal with a leading brand in 188BET. Chelsea had a number of companies from this sector bidding to be our official betting partner but 188BET were the right choice, both financially and in terms of their ambitions and aspirations globally.”
For more on 188Bet and it’s marketing push in Europe, see our Bridge to Europe feature.
188BET has signed a deal to become Chelsea Football Clubs’s ‘official betting partner’, the latest in a string of English recent football sponsorship deals for the Asian sportsbook.