188BET pens Durham County Cricket Club deal
CEO Nigel Singer says partnership will allow the operator to “reach a growing cricket fan base”
188BET has struck a one-year deal with Durham County Cricket Club to become the club’s official betting partner.
The Asia-facing firm will see its branding featured at the Emirates Riverside stadium, with the operator also sponsoring the club’s half-time catching contest.
“The new partnership will allow 188BET to reach a growing cricket fan base and we sincerely wish Durham the very best for the rest of this season,” 188BET managing director, Nigel Singer, said.
“188BET is committed to working with Durham to make this partnership a success for both brands.”
✍️ @188BET have become the official betting partners of the club!
➡️ https://t.co/yLbBzxFMR4 pic.twitter.com/f18TForCSq
— Durham Cricket (@DurhamCricket) August 1, 2017
Durham CC marketing manager Matt Smith said the deal would offer both sides “the opportunity to share digital activity”.
Durham sales director Tom Seymour added: “We’re delighted to welcome 188BET into the club and looking forward to working with one of the most user-friendly names in the betting market.
“I am sure that Durham and cricket fans in general, will be able to benefit from the new partnership.”
Several sportsbooks have moved to expand their marketing effort beyond football in recent months with Sky Bet signing a similar three-year deal with the Yorkshire County Cricket Club in June, and firms like LeoVegas and Betsafe partnering with rugby teams.