188BET calls on EveryMatrix for gaming content boost
Operator’s UK-facing arm integrates supplier’s CasinoEngine to offer games from likes of NYX, Play’n GO and Evolution
188BET has given its UK-facing casino library a significant boost after striking a deal to integrate EveryMatrix’s CasinoEngine solution into its proprietary platform.
The deal will give 188BET.co.uk customers access to hundreds of games from the likes of NYX Gaming, Play’n GO and Evolution Gaming, as the operator looks to increase cross-sell opportunities from its flagship sportsbook product.
“I’m very pleased to announce our launch of casino games via EveryMatrix,” Nigel Singer, 188BET managing director, said.
“We look forward to working with them as we continue to enhance our games offering to our UK customers. I’m confident games via the EveryMatrix CasinoEngine will be a popular addition on 188BET.co.uk,” he added.
CasinoEngine also includes additional services such as in-depth reporting, lobby management, bonus management, and a game recommendation engine.
And EveryMatrix CEO, Ebbe Groes, said the deal reflected the quality of product and would help support 188BET’s UK growth plans.
“188BET continues to pursue growth and development within the UK sport betting arena and their widespread experience is helping them leverage this growth strategy,” Groes said.
“As a result of their continued development, 188BET has now expanded their focus and decided to deliver one of the most competitive casino offerings to their British players with the help of EveryMatrix’s CasinoEngine.
“For us, this is nothing but a superb display of authority and trust,” he added.
Predominantly Asia-facing, 188BET has been looking to raise its UK profile in recent years, launching a TV advertising campaign, sponsoring Super League side Wigan Warriors and becoming a horseracing Authorised Betting Partner.