Mr Green strengthens technology arm with new CEO
Mattias Wedar to take lead role in implementing Mr Green 2.0 business strategy and driving continued tech focus
Mr Green has hired Mattias Wedar to head up its technology division, Mr Green & Technology AB.
Assuming the role of CEO in September, Wedar previously worked for Swedish online directory Eniro, where he held the position of CIO, CEO for the Nordics and senior VP for products and marketing.
Group CEO Per Norman said Wedar would play a key role in the further implementation of the Mr Green 2.0 business strategy.
Mattias Wedar to head Mr Green tech arm
“Our strategy encompasses a clear plan to develop an even stronger customer experience, based on digital technology and our customers’ individual preferences,” Norman added.
“We are very happy that Mattias Wedar joins Mr Green. He has a solid background in the digital industry and a thorough experience of technology development as well as marketing and products.”
The Stockholm-listed firm also revealed plans to roll out a new in-house developed predictive tool for identifying risky player behaviour in the coming months.