10Bet unveils Didier Drogba as global brand ambassador
Chelsea legend signs two-year partnership with SBTech-powered betting firm
Betting operator 10Bet has recruited Chelsea and Ivory Coast legend Didier Drogba as its new global brand ambassador.
The two-year deal will see Drogba star in the operator’s marketing campaigns in the UK, as well as making appearances at live events and shows.
Drogba, who was twice named African Player of the Year, is shown getting stuck into several bets while using the SBTech-powered sportsbook app in 10Bet latest advert.
Drogba said: “I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon.”
A 10Bet spokesperson said: “Didier is one of the most successful and popular sports stars in the world.
“His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the title of the ultimate big game player, making him a natural fit for our partnership.
“His passion for the game will be invaluable as he joins us at 10Bet in a new challenge off the pitch,” he added.
10Bet sponsored Championship side Blackburn Rovers last season.