Qatar 2022: Do major events change betting patterns?
In the first of a series of pieces leading up to Qatar 2022, Optimove reveals its key insights into player behaviour for marketing firms during global events
Whether you love football or can’t bear it, there’s no denying that the FIFA World Cup is probably the biggest show on earth. We assume that marketers – particularly but not exclusively from the igaming industry – are on the love it team, if not for the pure sports, then for the sheer marketing potential it offers.
For operators and marketers, this tournament is a once-in-four-years opportunity to maximise revenue, gain new players and capitalise on an event watched by billions around the globe. One thing, though: to do that, they’d need to understand big-event players and know what to expect from them.
With all this enlightening data and insight from past tournaments just sitting here, waiting, we went ahead and created this 2022 World Cup betting patterns infographic. Consider that a perfectly timed assist.
Optimove is the leading CRM marketing platform, empowering brands to personalise CRM journeys at scale with customer insights, AI-led orchestration and all the channels they need in one place. With a CDP at its core, Optimove leverages AI to autonomously surface valuable customer segments, orchestrate self-optimising CRM journeys and accurately deliver the marketing interaction of highest incremental impact across email, mobile, web and more.