Power Affiliates 2016 - Sports betting
EGR Digital Marketing unveils the most powerful sports betting affiliates in the market today
At The Races
Founder/Principal: Matthew Imi
Founded in 2002, At The Races is owned by Sky plc, Arena Racing Company and 27 (out of the 60) UK racecourses. It is one of the two major UK horseracing television channels, attracts 2.8m unique users each month, and continues to perform well on mobile with the app featuring detailed racecards, an extensive video archive and in-app betting functionality.
Bell Internet
Founder/Principal:Â Andy Bell; Matthew Glazier
Bell Internet was founded by Andy Bell in 2003 and has a number of sports betting aï¬ liate sites such as Bookmakers.co.uk, FootballScores.com and its flagship Bookies.com. The firmâs assets, which all have mobile apps developed by Degree 53, are run by its managing director Matthew Glazier who was previously head of marketing at industry giant bet365.
Better Collective
Founder/Principal: Christian Dam Rasmussen; Jesper Søgaard
Better Collectiveâs flagship product, bettingexpert, was the recipient of the Affiliate of the Year accolade at the EGR Operator Awards last year after seeing off competition from the likes of Oddschecker and WhichBingo. The Copenhagen-based ï¬rm also continues to operate its CasinoVerdiener site and a network of dozens of other websites.
***NEW ENTRY***
Bettingpro.com
Founder/Principal: Caledonian Publishing Limited
A new entry in this yearâs Power Affiliates list, Bettingpro is part of the Caledonian Publishing Limited network and has an editorial team of more than a 30 writers. Bettingpro.com was launched in 2007 and covers the latest odds, news, previews  and tips on many sports, with reviews of most of the major online bookmakers, as well as featuring a number of online casino offers.
***NEW ENTRY***
Easyodds.com
Founder/Principal:Â James Garmston
Odds comparison site Easyodds.com was founded in 1999 by Tony Plaskow and David Gross, and now led by CEO James Garmston who was previously head of sports betting at the Press Association for seven years. Based in London, Easyodds.com aims to help punters find the best odds from online bookies across a number of different sports, while the ï¬ rm also recently launched a number of new mobile apps created specifically for the Cheltenham Festival and the Grand National.
LiveSport Media
Founder/Principal: N/A
LiveSport Mediaâs ï¬agship products FlashScore.com and Livescore.in continue to be extremely popular resources for sports enthusiasts and bettors seeking fast and upto-date sporting information. According to the Malta-based companyâs figures, LiveSport Media has up to 60 million unique visitors every month and approximately 14 million app downloads to date.
***NEW ENTRY***
Moneta Communications
Founder/Principal:Â Danny Campbell
Since 2004, Moneta Communications has grown from three staff at start-up to a squad of 16 full-time members who operate a number of sports betting affiliate websites for football, horseracing, golf, tennis, cricket and rugby. The companyâs flagship brand Betting Directory provides breaking sports news, odds comparisons, stats, analysis and free tips.
Oddschecker
Founder/Principal:Â Toby Bentall
Oddschecker remains the biggest odds comparison site around and has some big plans ahead for 2016 to kick on even further. The Osterley-based firmâs in-house development team is busy developing its back-end capabilities, while there are also plans in place to launch new mobile products and increase its presence in the Australian and Italian sports betting markets.
OLBG
Founder/Principal:Â Richard Moffat
OLBG was founded in 2002 and features tips, free bet offers, bookmaker reviews and a betting school across both desktop and mobile. Last year the online sports betting affiliate also launched its first TV advertising campaign under its tagline âLetâs Beat the Bookiesâ across a number of TV channels, featuring freestyle footballer John Whetton.
Racing Post
Founder/Principal:Â Mohammed Bin Rashid Al Maktoum
The Racing Post remains the UKâs leading publication for horseracing, greyhound racing and sports betting with a strong mobile offering to boot. The London-based company also runs TheBettingSite.com and football-focused SoccerBase.com, in addition to ramping up its focus on its B2B services in recent years.
Rekatochklart
Founder/Principal: Tobias Holm
Nordic-facing Rekatochklart has operated since 2008 and is one of Swedenâs leading affiliate websites, working in partnership with approximately a dozen operators including Betsson, Unibet, Svenska Spel and Nordicbet. The website features comprehensive bonus offers, blogs, tips, betting guides and member leaderboards via its desktop and mobile-friendly websites.
SofaScore
Founder/Principal:Â Ivan Beslic; Zlatko Hrkac
SofaScore has live coverage of more than 500 leagues, cups and tournaments worldwide, offering its customers live results, statistics, video highlights and also live streaming. The firm is a long-term partner of bet365, is available in more than a dozen different languages and is one of the few affiliates with an app available for Apple Watch.
SuperScommesse
Founder/Principal:Â Riccardo Mittiga
SuperScommesse is an Italy-facing afï¬liate website that performs strongly in search engine optimisation (SEO), which accounts for a substantial majority of its traffic. The company, founded by Riccardo Mittiga, has around 25 employees, including a 10-strong editorial team, providing news and odds from more than 50 bookmakers.
Team FA
Founder/Principal:Â Jamie Knowlson
Founded in 2010, Manchester-headquartered Team FA is one of the biggest sports betting affiliates on social media. The firmâs Footy Accumulators brand has approximately 362,000 followers on Twitter and 309,000 likes on Facebook, while the company also runs a number of other successful brands including The Winners Enclosure and The Horse Racing Tipster.