Power Affiliates 2016 - Casino
In part two of a special feature, EGR Digital Marketing reveals the most powerful online casino affiliates
AskGamblers
Founder/Principal:Â Igor Salindrija
AskGamblers is one of the largest online casino affiliates in operation today and is also one of the best performers on mobile with both a native app and mobile-friendly website. The award-winning brand was founded in 2006 and, according to its website, has more than 7.5 million monthly page views and 4.5 million unique visits.
Balslev Media
Founder/Principal:Â Jan Balslev
Denmark-based Balslev Media runs Casino.de and its English-language sister site Online-Casinos.com, as well as a number of other online gambling affiliate portals such as online-gambling.com and onlinesportsbetting.co.uk. Casino.de is the flagship and runs an editorial team that is based in Germany. It produces comprehensive reviews of dozens of online casino websites as well as other gaming verticals.
Casinomeister
Founder/Principal: Bryan Bailey
Casinomeister is one of the oldest online casino affiliates operating today, having been founded by Bryan Bailey back in 1998 to ensure fairness between operator and player. The websiteâs forum has approximately 30,000 members who have written nearly 750,000 posts, while its US-facing website has become a valued resource and is specifically tailored for the regulated US online gambling market.
Casino Listings
Founder/Principal:Â Jem Richardson
Casino Listings was started in 2007 by a then two-man team after Jem Richardson acquired the domain in July of that year. The website obtains most of its traffic either directly or via search, and it has reviewed hundreds of online casinos, which are all broken up into sections according to how the review team has rated them.
Casino.org
Founder/Principal: N/A
Casino.org was another online casino afï¬liate to launch in the mid-1990s and, according to its website, is run by a four-man review team, as well as two video reviewers. The portal has sub-domains for other speciï¬c markets, with online casino reviews and guides tailored for countries from the UK to the US and Brazil to Denmark.
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Casino UK
Founder/Principal: N/A
Focused speciï¬ cally on the UK online casino market, Casino UK released its first mobile app in October 2015 which presents customers with the latest mobile casino bonuses, best in free no deposit offers and the dayâs top slot offers. The main desktop site also features sub-segments for online bingo, poker and UK sports betting.
Kax Media
Founder/Principal:Â Charles Gillespie
Founded in 2006, digital marketing ï¬rm Kax Media makes it into this yearâs Power Affiliates list for a second consecutive year. The Dublin-based ï¬rmâs strategy is driven by its in-house data systems and it owns a number of online casino aï¬liate sites such as the Adge-powered CasinoSource.co.uk and Gambling.com.
Latest Casino Bonuses
Founder/Principal:Â Joshua Chan; Nik Zugic
Latest Casino Bonuses (LCB) continues to attract a substantial amount of traffic â anywhere between 300,000 and two million per month â from all over the world despite not yet obtaining Googleâs mobile-friendly tag. The affiliate, which was founded by Joshua Chan in 2006, has a team of nearly 25 staï¬ members and its library has more than 50,000 pages and nearly 900 online casino reviews.
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Net Trekker
Founder/Principal:Â Ian Sims
A new entry in this yearâs Power Affiliates, Net Trekkerâs Slots Comparers site has been nominated for a number of awards in recent months and won plaudits for the amount of data the site makes available for online slots games featured. The websiteâs database features nearly 2,000 online slots which each have approximately 50 ï¬elds of data.
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Rise Project
Founder/Principal:Â Richard Skelhorn
Rise Project is a UK-based performance marketing company founded by Richard Skelhorn â co-founder of BGO Entertainment â nearly two years ago. The London-headquartered company runs paid social and search campaigns, owns assets such as InstantSlots.com and betukbookies.co.uk, and also runs CasinoChoice.co.uk which was acquired by Intertain as part of its deal for Mandalay Media.