Power Affiliates 2016 - Bingo
EGR Digital Marketing reveals the most powerful bingo affiliates in part three of this year’s Power Affiliates
15 Marketing
Founder/Principal:Â Ben Starr
Managing director of 15 Marketing, Ben Starr, founded the egaming marketing agencyâs online bingo comparison product OhMyBingo at the start of the decade. OhMyBingo features bingo games powered by Jumpman Gaming, of which Starr is a founding member, and continues to host weekend meet-ups for its members.
BingoPort
Founder/Principal:Â Scott Logan
BingoPort.co.uk has remained one of the biggest online bingo affiliates since the acquisition of its parent company Blueburra Holdings by Gaming Realms more than 18 months ago. The website was launched in 2005 by Scott Logan and features the latest bingo news, a player rewards scheme, bonus offers and free online bingo games powered by Jumpman Gaming.
Bingotastic
Founder/Principal:Â Andrew Palmer
Bingotastic made its debut in the Power Affiliates last year and appears to obtain most of its traffic via SEO. The website features reviews of more than 300 online bingo sites and has one of the largest bingo hall directories, as well as offering its customers the latest news via its desktop and mobile-friendly websites.
Focus Online Management
Founder/Principal:Â Phil Fraser
The Leeds-based companyâs WhichBingo brand was founded back in 2005 and was crowned Bingo Affiliate of the Year at last yearâs EGR Operator Awards. The online bingo directory reviews all bingo websites irrespective of whether they are an affiliate partner or not, and has in recent years seen its WhichBingo Awards continue to go from strength-to-strength.
***NEW ENTRY***
FTD Digital
Founder/Principal:Â Luke Creigh
A new entry in this yearâs Power Affiliates, FTD Digital was founded in November 2012 by Luke Creigh who has worked in affiliate marketing for nearly 20 years. The UK-based marketing firm owns a number of online bingo affiliate portals including Best New Bingo Sites, WDW Bingo and Top 10 New Bingo Sites, as well as a number of B2C websites.
Lindar Media
Founder/Principal:Â Savvas Fellas
Marketing start-up Lindar was founded by its managing director Savvas Fellas and operates a number of bingo affiliate websites including OnlineBingo.co.uk and arguably its flagship product TwoLittleFleas.co.uk. Both portals oï¬ er news, reviews and comparisons of most major online bingo brands, while Lindar also runs an 888-powered B2C bingo product.
Little Star MediaÂ
Founder/Principal:Â Kylie Morgan
Founded in 2005, Little Star Media has ofï¬ces in Milton Keynes and London and its debut product Super Free Bingo was one of the first online bingo affiliate sites to advertise on TV. The bingo comparison site remains one of the online marketing agencyâs main assets. It is constantly updated with the latest promotions and offers from most major online bingo operators.
Loquax
Founder/Principal:Â Jason Dale
âHome of the Lucky Duckâ, Loquax was founded back in February 1998 by managing director Jason Dale and technical director Kirsty Darbyshire as one of the UKâs first competition portals. The site is predominantly focused on online bingo news, reviews, competitions and promotions but also provides regularly updated content for the slots, casino and lottery verticals.
Mad About Media
Founder/Principal:Â Andy Edwards
Mad About Media continues to play its part in the online bingo industry but its founder Andy Edwards is now planning to diversify the business with moves further into the casino and lottery verticals. TheÂ ï¬ rmâs flagship Mad About Bingo portal is currently undergoing a redesign which should be live by the end of H1 2016.
Rovert Media
Founder/Principal:Â Trevor Edwards
Trevor Edwards has worked in the gambling industry since 2005 and his Rovert Media business has multiple affiliate sites in the online bingo and casino sector, including Sunlight-bingo.co.uk, Mobilebingosites.co.uk, mobileslots.com and justcasinos.co.uk. Like many of his counterparts in the online bingo affiliate industry, Edwards has focused more on his white label operator sites over the last six months.