Five minutes with... René Petersson of Better Collective
This month's quickfire Q&A comes courtesy of René Petersson, key account and relations manager, Better Collective
Q: What makes Better Collective a great partner for affiliates?
A: Better Collective is on the front-foot of affiliate marketing. Both in terms of content, compliance, brand-awareness and traffic. BC has been in business for more than 15 years and caters to a worldwide sports betting and casino audience, who for years has relied on its expertise and services to strengthen their knowledge of the operators and gambling as a whole.
Q: What do enjoy most about your job?
A: Building relationships and creating results with our partners. Seeing a joint venture grow equally between the operator and us as affiliates is the ideal scenario and what I strive to achieve with all my partners. I also enjoy the personal relations since being able to mix business with pleasure often drives both parties to invest even further in the partnership.
Q: If you could give one piece of advice to an aspiring affiliate manager, what would it be?
A: Don’t be afraid to ask questions. The more you know, the better decisions you can make.
Q: Who would play you in the movie about your life?
A: A young Will Smith (The Fresh Prince of Bel-Air).
Q: What’s your karaoke song of choice?
A: King of wishful thinking by Go West.
Q: Which one thing can’t you live without?
A: Hmm. Probably the internet. Can’t imagine how people survived without it pre-early 1990s.
Q: Who would you most like to be stuck in an elevator with?
A: Frank Lampard. I would pick his brain for Chelsea memories and it wouldn’t upset my missus either.
Q: Where would you time travel to and why?
A: Studio 54 in the late 1970s. Disco was at its peak and Studio 54 was top of the pops in terms of clubbing and it looked amazing.
Q: What is your favourite TV programme?
A: Pointless. Love quiz shows and know a lot of pointless stuff myself.
Q: What is your biggest guilty pleasure?
A: 90’s music or whiskey sour cocktails. Preferably together.
Q: If you won the lottery, what would you spend the money on?
A: Retire and buy myself a small football club to live out a real-life Football Manager game.
Q: Name one place everyone should visit before they die.
A: Las Vegas. Most have probably already been there but I love everything about the city. The weather, entertainment, restaurants, happy people, shows – the list goes on. It has it all.
René Petersson is a key account and relations manager at Better Collective, managing accounts and relationships with Scandinavian facing or based operators. He has been working in the egaming industry for more than eight years – both in the data provider and affiliation parts – which has resulted in some great results and relationships over the years.