Five minutes with... Gioacchino Morsicato
A quickfire Q&A with Betsson Group's key affiliate manager

Q:Â Describe what it is like to work for Betsson in three words.
A: Challenging, dynamic and ever-changing.
Q: What makes Betsson a great partner for affiliates?
A: Partnering with Betsson enables affiliates to access a multi brand portfolio of gaming sites including local and regional well-known brands, as well as internationally famous sportsbook and casino brands. All of this with one unique point of contact for the affiliate.
Q: What makes a good affiliate manager?
A: Dedication to his/her work and affiliates. Each affiliate should be considered a crucial and important partner and asset for the company. One should build solid relationships with affiliates, guide them when needed and listen to their requests and suggestions. You have to work together with your affiliates and consider them as part of your team.
Q: If you could work for any other business, which would it be?
A: If I could, I would definitely be working for the Ferrari F1 team – whatever the role!
Q: Who is your business idol?
A: Enzo Ferrari – apart from being a successful driver he managed to transform his passions into a successful business. This is an example of excellence.
Q: What is the best piece of advice youâve ever been given?
A: There are two pieces of advice I would like to mention which were given to me by two former managers I had in the past. Firstly, âyou know your partners better than anyone else and you are the only one who can take the best decisions about themâ. And secondly, âif you want to have more you need to work for it and start by taking the responsibilities and the extra glory might come afterâ.
Q: What is top of your bucket list?
A: To have a garden full of lemon trees.
Q: What is your favourite way to relax?
A: A day at the spa including several massage sessions.Â
Q: What is your favourite book?
A: The Art of War
Q: Which one place would you most like to visit and why?
A: I want to visit Komodo National Park to see the Komodo dragon which is the largest known lizard in the world and one of the most prehistoric creatures still alive. This is actually happening very soon.
Q: If you could have any super power for a day, what would it be and why?
A: I would choose to be in two places at the same time, so I could be at work and on holiday at the same time.
Q: Which three people would you invite to your dream dinner party?
A: Michael Schumacher, Ayrton Senna and Valentino Rossi.