Data: Operators with the widest range of football and in-play betting markets

Operators with the widest range of football betting offers in May 2018 – Unibet leads the ranking

In order to benchmark online betting offers (foremost pre-game) of major gaming operators, Online Gambling Quarterly analysed the number of bets and markets for various leagues offered on the English language sites of each firm.

For most operators the figures are the averages of a seven day period (measured once a day in a selected week); for others, in cases where the analysis was more complex, a one-time analysis (once in the quarter on a specific day of the week) was applied.

The number of bets/markets alone surely cannot serve as indicator of a “good” and profitable offering – other factors, such as odds play as significant a role. Nevertheless, in a market where many experts see decreasing chances for differentiation, the breadth of the product range offered becomes important. Below are the key results of the analysis:

• Average of 5,104 football bets/markets offered – On average, the operators offered 5,104 football bets/markets in the key leagues at the time of the analyses.
• Unibet leads the way – In the overall ranking Unibet leads because it offers the highest number of bets in many leagues analysed.

Number of World Cup 2018 bets/markets

The analyses of the overall number of bets/markets offered across the FIFA 2018 matches were done a few days before the World Cup started and reveals the following insights:

• Average of 5,104 football bets/markets offered – Average of 5,752 bets/markets offered – On average, the operators analysed offered 925 bets/markets at the time of our analyses.
• Unibet is leading – Unibet is at the top of the list with 10,487 bets/markets.

Live/in-play betting benchmarking – Marathonbet leads the ranking for all sports

As live betting now accounts for most of the betting revenue and stakes for many operators, Online Gambling Quarterly takes a closer look at it. Other than in the analyses above the researchers have looked at the number of events (not the number of bets/markets). The number of live events can change from one minute to the next (e.g., all football events on a matchday end more or less at the same time) and therefore varies strongly depending on date/time of the analysis. Therefore, the researchers have focused on analysing the rank of each operator relative to the best practice of this quarterly analysis Marathonbet.

• Marathonbet leads the way – Marathonbet leads the ranking because it offers the greatest number of live/in-play events in all sports
• SBOBET takes the last rank – At the end of ranking we findSBOBET.

Leading operators of live/in-play football betting offers – Marathonbet leads the ranking

The analysts of the Quarterly also broke down the live/in-play betting analyses for many sports and (e.g., football, ice hockey, tennis) – see here more data. For this article the analysts took a closer look at all football live/in-play betting events:

• Marathonbet leads the way – Marathonbet leads the ranking because it offers the highest number of live/in-play football/soccer
• Mybet takes the last rank – At the end of the ranking we find Mybet.