Campaign of the month: Starling Bank
EGR highlights this month’s top marketing campaign as bank seeks to highlight its 24/7 human customer services
London-headquartered Starling Bank has unveiled a UK-wide ad campaign to highlights its 24/7 human customer services and digital banking tools.
The digital out-of-home spots will transition throughout the 24 hours of a day, in real time, and will feature a “limitless sky” pertaining to the region in which the customer is logging in. This, Starling Bank has said, will offer a “personalised hello and introduction to Starling’s 24/7 proposition”.
Each billboard is targeted to the geolocation where it resides.
The marketing campaign was developed purely in-house and is an attempt to display an “always open” stance so that customers around the world can connect with them at any hour of the day.
The ads will launch predominantly in the UK across 15 cities, including Manchester, Glasgow and Leeds, with up to 105 activations across the UK.
Rachel Kerrone, brand and marketing director at Starling Bank, said: “Best-in-class banking isn’t restricted to physical branches or between the hours of 9 to 5 – far from it.
“Starling is the bank that never closes, offering human, UK-based customer service agents through sunrise to twilight. We wanted our ad creative to be an embodiment of that.”
In 2021, Starling launched its ‘Set Yourself Free’ campaign across all channels to help its current and future customers boost money management during the Covid-19 pandemic and refreshed for the subsequent cost-of-living crisis.
Helen Bierton, chief banking officer at Starling Bank, added: “From day one, Starling’s mission has been to help people manage their money better.
“We’ve done that with our mobile approach and powerful money management tools. We want to set even more people free from the shackles of traditional branch-based banking.”