Campaign of the month: Royal Marines

The Royal Navy has launched a new recruitment campaign for the Royal Marines Commandos, showcasing the stealth required to overcome potentially deadly situations.

The 60-second spot shows how a unit of Royal Marines Commandos silently infiltrate a pirate camp and capture several of the enemies. The film is accompanied by the line, “You won’t see us coming. You won’t see us leave,” and is shot on deployment featuring real, combat-ready Royal Marines Commandos.

Paul Colley, head of marketing, Royal Navy said: “This film showcases the stealth required during certain operations and serves to highlight there are many facets to the ‘state of mind’ needed to become a Royal Marines Commando. It also reinforces that as a Royal Marine, you can be more than you ever thought possible.”

Orlando Warner, creative director, ENGINE Creative said: “The Royal Marines are famed for their stealth and effectiveness. Not only does this film highlight these qualities, it also requires participation from the audience to notice the details of the operation. In doing so, our target audience are already being vetted to see how observant they are, and whether they have the state of mind it takes to become a Royal Marine.”

The Pirates campaign was created by agency ENGINE and shot by director Nicolai Fuglsig, along with Oscar-winning director of photography Matyas Erdly.

The campaign is running across TV, cinema, video on demand, YouTube and social media.