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COVER FEATURE: Measuring up for success

With rising CPAs and the potential for further restrictions on advertising, retaining customers is fast becoming the number one priority for operators. Could offering personalised products help them do just that? EGR Intel finds out

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NEWS ANALYSIS: Return of the pack

After a tough few years, online poker is finally turning a corner. Alun Bowden assesses the reasons behind its change in fortunes

PROFILE: From Guts to glory

Gaming Innovation Group CEO Robin Reed talks to Andy Roocroft about the benefits of its sharing economy strategy

Q&A: Nigel Birrell

Gerard Starkey catches up with Lottoland’s chief exec to talk about the operator’s rapidly growing customer base and shaking up the industry’s status quo

FEATURE: A platform to build on

William Hill’s group information officer Kevin O’Connor talks to Lewis Phillips about the firm’s fight against cyber-attacks and the investment in its front and back-end capabilities