Poll results: bwin.party taking the right approach on grey markets
Nearly three fifths of respondents believe operator's outlook is sensible considering the current environment
Last week’s confirmation from bwin.party that it would be blocking new sign-ups from multiple markets has been met positively by eGaming Review readers, according to the results of this week’s poll.
The operator is beginning its “value over volume” approach in a number of territories, mostly in Eastern Europe and South America, and 58% of respondents believe the move makes sense given the current egaming environment.
A further 16% believe the outlook makes sense in theory, but believe a common European framework would make it even more appropriate. Bwin.party CEO Norbert Teufelberger revealed in the operator’s recent full-year results presentation that it would be putting investment “solely into regulated and to be regulated markets”, building on its presence in France, Italy, Spain, Denmark and most recently Belgium, and further cooperation between such markets could further strengthen the argument for the new outlook on unregulated territories.
However some argue that – while perhaps appropriate for bwin.party – others have less of a reason to be as dismissive of new customers in dot.com markets. This is the view of 13% of voters, with the same number of the opinion that bwin.party’s approach is the wrong way to look at the dot.com environment full stop.