Vowles to leave Ladbrokes in marketing reshuffle
Customer experience director explains launch of Tel Aviv marketing subsidiary means that it "feels like a natural time to move on"
Ladbrokes’ director of customer experience Stephen Vowles is to leave the operator at the end of the summer, following a restructure of its marketing operations.
The restructuring of the team has taken place in order to “ensure that [Ladbrokes] can fully leverage the resources of Ladbrokes Israel, its Tel Aviv-based digital marketing subsidiary”. The division, formerly The Nation Traffic, was acquired as part of its long-term licensing deal with Playtech for a consideration of £850,000 in March with “the aim of accelerating growth in Ladbrokes’ Digital Business”.
The opening of Ladbrokes Israel also saw the appointment of former William Hill Online COO Jim Mullen as digital director. The former New International executive will join the company in November this year, with director of channels Nick Rust handling his duties in the interim.
Vowles leaves after just over two years with the business, having been appointed in chief executive Richard Glynn’s first reshuffle of the firm’s egaming management team in November 2010. He joined from international retailer Ahold, where he served as senior vice president of marketing.
He commented that he had “enjoyed” his time with the operator, and was “proud of what [he] had achieved”, but “after refocusing the marketing function to ensure its success, it feels like a natural time to move on”.
CEO Glynn thanked Vowles for making “a key contribution” to the business, having played “an important role in ensuring the business has the right marketing model to fully leverage the expertise we have in setting up Ladbrokes Israel”.
“We are grateful for all he has done in his time with the business and I wish him every success in his future endeavours,” Glynn added.