Caesars Interactive appoints Robinson as director of new markets
Las Vegas-based role focussed on product roll-out for Caesars' online business
Caesars Interactive Entertainment (CIE) has appointed former independent gaming consultant Scarlet Robinson to the newly created role of director of new markets as it ramps up its focus on real-money gaming.
Based at the operator’s Las Vegas headquarters, Robinson reports to senior-vice president and general manager of online poker Geoff Stewart. She takes responsibility for coordinating the rollout of egaming in each new market for Caesars’ online business, with a primary focus on the US.
Prior to joining CIE earlier this month, Robinson acted as a consultant for various egaming operators and lotteries specialising in gaming product selection, technical compliance and integration services. This included work for the DC Lottery on its pioneering online launch, as well as the first US internet lottery ticket sales in Illinois.
CIE is edging closer to its real-money poker launch in Nevada, having obtained a licence from the state’s Gaming Commission and initiated a mainstream marketing campaign for its World Series of Poker brand. Last month it released a free-play version of the game and invited players to download and register on its WSOP.com client ahead of the real-money launch later this summer.
Robinson will be tasked with liaising with regulatory bodies, product and service suppliers, internal legal and marketing departments and the online product team to plan the rollout of CIE’s egaming strategy in each US state. She told eGaming Review she was “delighted” to be offered the opportunity to work for “the world’s strongest gambling brand”.
“I am truly pleased to have the opportunity to be working with Mitch Garber, Geoff Stewart, and the entire team at Caesars Interactive Entertainment and WSOP,” she told eGR. “As a recreational poker player, I’m thrilled to be a part of WSOP.com. The US poker community inspired me to take what I learned from my technology career and apply it to iGaming.
“Since Black Friday, I’ve wanted nothing more than to play some role to help rebuild the online gaming system in the US. I hope I can do poker proud.”
Earlier this year parent company Caesars Entertainment moved to reduced its long-term debt by spinning the interactive business off into a separate company which it now only part-owns. The move will see Caesars Entertainment receive a combined US$500m, rising to a potential $1.2bn, in investment from Apollo Management and TPG Capital.