Bally announces iSoftBet deal
Nevada licensee moves to build up its European presence by launching titles on iSoftBet platform
Bally Technologies has agreed a partnership with iSoftBet to launch its suite of online gaming products in the European market.
The Las Vegas-based service provider has already released a number of its titles with Mr Green and Bede Gaming licensee IPS Limited, and through its partnership with iSoftBet it will launch a series of video slots and HTML5 mobile games.
Bally’s senior director of sales Tony Plaskow said that following his company’s success creating “creating exciting and compelling products” for land-based operators, the deal would allow European players “to experience the excitement” of the supplier’s games.
The deal follows last week’s announcement of a partnership to integrate content from Interblock, the US arm of Czech group ElectronÄek, onto Bally’s iGaming Platform.
Earlier this year Bally chief executive Ramesh Srinivasan claimed that the supplier’s online gambling division was its “most underestimated business area”. He added the company was looking to finalise 12 deals to supply slots to European partners by the end of 2013.