Bingo Godz to launch with multi-million pound TV campaign

Gaming Realms is set to spend a seven-figure sum on a TV advertising campaign for its flagship new brand Bingo Godz when the mobile-focused offering goes live next month.

Speaking with eGaming Review, Gaming Realms executive director Simon Collins said the firm would be “spending pretty aggressively” for what he described as a multi-million pound TV campaign designed to establish “a new style of mobile gaming” in the UK.

Bingo Godz, currently in beta testing, is set to go live in early September with software supplied by Bede Gaming and slots games provided by Interactive Gaming Technology (IGT). The social media bingo game will be available to play for free and real-money on iOS, Android, and desktop.

The marketing campaign comes as spending on TV advertising by bingo operators has doubled over the past three years, according to a report by data company Nielsen. Foxy Bingo, which was established by Gaming Realms’ founders before being sold to bwin.party in 2009, spent an estimated £2.3m between January and April of this year on TV advertising as operators spent £19m overall during the same period.

Gaming Realms began trading on the Alternative Investment Market (AIM) earlier this month after completing a £12m reverse takeover of technology firm Pursuit Dynamics and Collins said the firm was “happy with how it had been received by the market”. Gaming Realms also incorporates social gaming operator beJig and mobile developer AlchemyBet.