SeanieMac launches online lottery platform
Irish operator adds lotteries to existing offering of sports betting and casino games
Irish operator SeanieMac has added a new lottery platform to its SeanieMac.com site in addition to its existing sportsbook and casino games portfolio.
SeanieMac Lotto will allow customers to purchase lottery tickets from countries across Europe as well as New York and Hong Kong, with popular draws such as the Euromillions and the twice-daily 49er’s draws also available.
The operator first launched in April this year and completed a two-week soft launch of its online offering of casino games and slot machines last month.
The addition of lottery products comes as part of a wider plan to implement additional profit centres to the portal and reduce customer acquisition costs.
“While being able to provide additional services and games of interest for our clients we feel that our customers will be able to cross over and use our other services that we offer,” said Barry Brookstein, SeanieMac CEO.
“This should bring down our costs of securing additional bettors while increasing our revenue and profitability.”