SeanieMac plans for further growth after strong Q4
Irish operator ready to implement new marketing and product investment strategy following productive end to 2013
Irish online gaming firm SeanieMac has outlined its growth strategy for 2014 after reporting continued online growth in its burgeoning online business in Q4 2013.
The operator announced its profit had increased to more than US$162,000 in the quarter, up 95% sequentially from the $83,000 figure reported in Q3.
The growth in profit echoed a continued increase in amounts staked, which rose 72% sequentially in Q4 to just under $2m.
Sean McEniff, CEO at SeanieMac, said that while he was pleased with the strong start to its online business the next year would see additions to both its marketing initiatives and product portfolio.
“We will continue to evaluate all of our marketing initiatives in television, print, radio, PPC and digital media to determine the best allocations for returns on our marketing dollars,” McEniff said.
He also revealed that the operator is currently developing additions to its online platform with further announcements expected for later this year.
Having launched in April 2013, SeanieMac added a lottery platform to its online site to complement its sportsbook and casino games product suite, which comprises slots games from Net Entertainment.