NJ egaming generates $7.4m in first month
Borgata leads the way with revenues of $3.3m followed by Caesars Interactive and Trump Taj Mahal, with poker the most lucrative vertical for top operators
The bwin.party powered Borgata dominated the first month of regulated online gambling in New Jersey taking a 45% share of the US$7.4m in revenue generated in the state during December.
Regulated online gambling generated $7.4m in gross gaming revenue during its first month in New Jersey, according to figures released by the state’s Division of Gaming Enforcement, with poker revenues outstripping casino for the two leading operators.
The Borgata, which partnered with online egaming operator bwin.party, took an early market lead with revenues of $3.34m for the month of December.
The early success of PartyPoker saw the Borgata generate $1.7m from the vertical compared with $1.6m from its online casino offering.
Caesars Interactive, which operators the World Series of Poker and CaesarsCasino sites in the Garden State, came in second place with revenues of $2.03m.
Poker sites active under its licenses “ including 888.com “ attracted revenues of $1.06m compared with $962,369 for its online casino product.
Poker wasn’t successful for everyone, however, with the Trump Plaza and its online partner Betfair US generating online poker revenues of just $38 for the month of December.
Third in overall GGR was the Trump Taj Mahal ($825,092), followed by the Tropicana ($603,579) and the Trump Plaza ($401,971).
It is the first time the DGE has released official figures on the state’s egaming market since launching in November. The data will now be updated on a monthly basis.
“We are extremely encouraged by Borgata’s performance during the first full month of online wagering,” said Keith Smith, CEO of Boyd Gaming which runs the Borgata. “While this is just one month of results, the leadership position we have built at Borgata over the last decade has clearly carried over to our online presence.
“Boyd Gaming embraces online gaming and sees it as an important distribution opportunity. The roll-out in New Jersey is a good first step, but we are looking forward to opportunities in other markets as well,” he added.
The Golden Nugget posted the lowest revenue figures for the month ($177,653) due in part to delaying its launch into the market until 13 December in order to iron out a number of bugs and glitches with its online platform.
Last weel eGR North America revealed a new study by Eilers Research estimated the New Jersey egaming market to be worth $144m per year, based on first month revenue figures falling between $10m and $12m.