Betfair ends brief bet365 Oddschecker reign

Betfair returned to the summit of Oddschecker’s monthly bet-slip-click league table for July as its strong World Cup showing brought bet365’s brief table-topping stint to an end.

Bet365 had relegated Betfair into second place in June, but a strong July saw Betfair take a 17.76% share of all slip clicks, up on the 16.39% recorded during the previous month.

And that total was enough to see it reclaim first place despite bet365 also having increased its share of the market from 16.99% to 17.34%, which saw the pair extend their lead on a chasing pack headed-up by BetVictor on 9.65%.

Of the three main battlegrounds, Betfair took the honours for international football (14.87%) and horse racing (19.80%) while bet365 outperformed the rest for golf (11.35%) in a month that included the British Open.

BetVictor (14.35%) pipped bet365 (14.31%) to second place for international football while an aggressive British Open bonus promotion helped Coral (8.66%) take third place in golf behind Betfair (11.16%).

The rest of the top 10 positions remain unchanged with William Hill (7.45%) the only improver as it halved the gap between itself and fourth placed Paddy Power (8.45%).

According to BetVictor online spokesperson Charlie McCann, the operator’s competitive World Cup performance was testament to its football odds – BetVictor was recently awarded the honour of offering the best football match odds most often by Oddschecker for the third year running.

“The Oddschecker punter, almost by definition, is a customer who is value orientated and with over 70% of our World Cup prices placed via mobile devices it is clear that our best price massage is resonating with the Oddschecker user old and new,” McCann said.

According to Oddschecker data, BetVictor’s 2013-14 match odds for games in Europe’s major leagues were better than the median price offered by its competition 71% of the time, more than any other bookmaker.