Poll results: Readers unconvinced by Intertain strategy
Only 21% of respondents to this week's eGR poll think Intertain will become a dominant force in the industry
Intertain’s aggressive M&A strategy is unlikely to see the Canada-based firm become one of the online gambling industry’s heavyweights, respondents to this week’s eGaming Review poll have said.
This week we asked whether Intertain could become one of the sector’s major players after it secured its second major acquisition in as many quarters when adding to its purchase of bingo operator Mandalay Media in June with last week’s acquisition of casino firm Vera&John.
The two deals, valued at £60m and 89m respectively, come after its CEO John Kennedy FitzGerald outlined plans to catapult the company to the front of the egaming space by initiating an aggressive M&A drive.
However just 21% of respondents to this week’s poll considered this approach likely to result in success, with 44% regarding it to be flawed and that bolt-on acquisitions would not necessarily result in a company strong enough to challenge the more established big name players.
The remaining 35% were undecided on its long-term prospects but concluded that the firm must first prove it was able to grow the recently acquired brands if it was truly capable of challenging egaming’s elite.