Buzz Bingo launches online casino platform
Buzz Casino set to provide dedicated site for players as bingo giant looks to expand its business remit
Buzz Bingo has launched a new website dedicated to online casino as the business looks to diversify its operations.
Buzz Casino will provide a dedicated platform for customers with slots, table games and live casino content all featured.
Buzz Casino was designed in-house at Buzz Bingo in collaboration with the group’s long-term supplier partner Playtech.
The launch of the platform marks the first sister brand to launch since Buzz Bingo was debuted in 2018 after rebranding from Gala Bingo Clubs.
As part of the activation of the platform, Buzz Casino is offering a variety of sign-up packages for new customers while also affording Buzz Bingo members the operators to enter prize draws for depositing.
Dave Evans, Buzz Group digital operations director, said that while bingo would remain the company’s core business product, the addition of online casino was key to engaging customers.
Evans said: “Casino is an important part of our product mix, and whilst bingo is still at the heart of our business, our players love to experience new content and spend their leisure time playing in different ways.
“Buzz Casino is the latest part of our journey, and we continue to use our brand spirit and over 50 years of hosting players in our clubs to build our product with community at the heart,” he added.
Laura Craddock, Buzz Group head of product management, commented: “Inspiration from the streaming video world has helped make content the focus of the UI, making it easy for players to find the games they love, in a fun and trusted environment they know they’ll get from a Buzz venue.”